Canvas M has launched its service "Saral Rozgar" with Tata DOCOMO. It is a mobile VAS solution from Canvas M targeted at providing utility based services to bottom of the pyramid, the blue-collar job segment. 

Using this service, a blue collar job hunter will be able to create resumes and apply for jobs through their mobile handsets over a simple human assisted voice call by dailing a short code 541410 using their TATA DOCOMO number. On the other hand the service lets a Job Provider access this pool of registered Job seekers over WEB (www.saralrozgar.com) or voice & employ a blue collar job worker matching their requirement & criteria. The service also enables both the parties to connect with each other by simple click of button on mobile. To access this service, Tata DOCOMO subscribers will only pay Rs 10 for 10 days with 25 free minutes of free browsing. On the other hand the service lets a Job Provider access this pool of registered Job seekers over WEB (www.saralrozgar.com) or voice & employ a blue collar job worker matching their requirement & criteria. The service also enables both the parties to connect with each other by simple click of button on mobile. To access this service, Tata DOCOMO subscribers will only pay Rs 10 for 10 days with 25 free minutes of free browsing. A top up option of Rs 5 for 12 minutes can also be availed.

Jagdish Mitra, Chief Executive Officer, CanvasM, said, "As part of CanvasM's focus on minimizing the digital divide, we have developed India's first such   platform   which combines the features of internet like service on  a voice platform, therefore enabling the customer to use search , discovery and  market place.  As part of that platform, we are launching the first ever job market place service for blue collar workers. With mobile VAS providing huge opportunities across sectors and projected to pace up further, we are confident that with this service, both job-seekers and job-providers will be able to explore the opportunities and benefit out of this unique service solution. As part of that platform, we are launching the first ever job market place service for blue collar workers. With mobile VAS providing huge opportunities across sectors and projected to pace up further, we are confident that with this service, both job-seekers and job-providers will be able to explore the opportunities and benefit out of this unique service solution."

GurinderSingh Sandhu, Head Marketing, Tata Teleservices Limited said, "We have partnered with CanvasM to offer job related services to blue collared job seekers. "Saral Rozgar" will provide a huge opportunity for the blue collared workforce in the country to access thousands of job postings with a click from their mobile."

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