Colors

• A 2008 Forbes.com article suggested that the color of a person's phone says a lot about him. For instance, red suggests that a person is "strong willed and expressing strong emotions," Leatrice Eisemen, executive director of the Pantone Color Institute, told Forbes.com. An orange phone means that the person is likely "gregarious, energetic and optimistic." Yellow phones suggest the person is lively, friendly and full of intellectual curiosity, while a teal phone means the person is "cool and confident."
  
  

Sexual Activity

• In August 2010, online dating service OK Cupid released the results of a survey of photos to shed lights on the sexual habits of different types of smart phone users. The results found that owners of Apple Inc.'s iPhone had, on average, more sexual partners by the age of 30 than users of other smart phones. Male iPhone owners had an average of 10 sexual partners by the time they reached age 30, with women having an average of 12.3 partners. This was significantly higher than BlackBerry owners (8.1 partners for men and 8.8 for women), and Android-based devices (six partners for men and 6.1 partners for women).
  
  

Demographics

• A 2009 study by Forrester Research found that iPhone owners tend to be more active on their phones and are more connected to the Internet than owners of other smart phones. Forrester, which analyzed data from 32,228 U.S. working adults, said that 78 percent of iPhone users accessed the Internet on their phone at least weekly, compared to just 38 percent for the overall smart phone market. In addition, iPhone users tended to be younger. Thirty percent of iPhone users are Generation Y (loosely defined as those in their 20s and starting their careers), compared to 22 percent of the overall smart phone market. Sixty-seven percent of iPhone users had a household income of $70,000 or more annually, compared to 61 percent for the overall smart phone market.
  
  

Professions and Industries

• In a 2008 MSNBC.com article, Avi Greengart, research director for analyst firm Current Analysis, examined the differences and stereotypes among smart phone users. As BlackBerries are a leading device for connecting to corporate email systems, the stereotypical profile of the BlackBerry owner tended to be "go-go-go white collar executives" who need to frequently check email. Palm Treo owners tend to be people in creative industries, along with educators, lawyers and realtors. The Sidekick, ideal for instant messaging and texting, is geared toward teens and young adults, according to Greengart. The iPhone is for "Apple aficionados and iconoclasts" who are seeking more entertainment options, said Greengart.