The great advantage of website marketing or online advertising is that you can use videos to promote what you are trying to sell online at low costs compared to the other media available such as television and the now very expensive and random-hitting billboard videos.
All you need to do is shoot some scenes, edit it to make it palatable to the viewers, and then upload it.
But if you want your video to go viral for maximum site traffic generation, well there are more things involved that just shooting and uploading it.
Here are a few tips on how to optimize your marketing videos in order to create one that will reel in more worthy traffic to your website.
First of, choose your category and watch other videos already in circulation on that specific class and identify the common factors on why the ones on top are there.
There should be a universal reason why videos on that specific category are perched on the top five on the list aside from my number two tip.
Just like article marketing, blog marketing and any other search engine optimization strategy that deals with information dissemination, content is the most important asset your video can ever have and without, all your other efforts would be for naught.
Strangely, people who plan to make advertising videos often out content in the backburner and concentrate more on the delivery of the video but you have to keep in mind that your viewers are humans, not robots, and they may be amazed at what they are going to see yet in the end what they will be after are the things that they are going to get out of your video, not how it was made.
Your viewers are there not to be entertained but to learn the merits of the products that you sell or the services that you offer.
Yes, they need to amuse your viewers but they also are required to convince them and if they are not, then all your efforts on camera tricks and technical innovations will all end up with so many viewers but ultimately low on conversions.
Once you have made a video that you think is already filled with helpful content and you have a pretty decent finished product out of all your shots, then it is time to determine the sites where you would want to post your video.
Get on to the most viewed web pages but start with your own blogs and cascade it to the other more relevant blog sites, preferably those that discuss topics that are in line with your video content.
Aside from blogs, you can post your videos in forums and on the more popular social networking sites.
Just make sure they are where most people who need them would be able to view your video.