So you've an article writer and you've written the article.
It's well-keyworded.
It is packed with information, and you think you've written it perfectly for the Web.
What's your last step? You need to have a perfect title for your article.
The title is the most important few words in your article, period.
It is a critical keywording spot, it is the most likely part of your article to be disseminated widely.
It is the single piece of your article that opens the door to your customer, convincing him that he must read the rest of the article beneath it.
Nothing is as important as an excellent title.
Keep it short.
Scientists who study the way we read have noted that most people can only absorb about nine to eleven words at a time, including short words like "an" and "the.
" As an article writer you know having more words in your title than this means your reader is likely to move on to the next article in the list.
Put your keyword in the first three to five words.
This does two things: first, it lets your searcher know that this article addresses their topic.
Second, it gives you a Google boost, ensuring that your title appears higher for the keyword you're using than it otherwise would.
Even if it's only a little, remember that this is a game of small steps, and each little bit helps.
An article writer will look to create titles that contain words like "tips," "how to," and "hints.
" These title forms are all indicators that your article contains to-the-point, fast, usable information that is exactly what the user is seeking.
Not incidentally, these words also tend to boost your searchability; you will get more hits because more people search for "how to feed fish" than search "feeding fish.
" If you have a number in your title, start it with an Arabic numeral, as in this article.
Why? Because the web spiders translate it as both number and word, because it's short and easy for your reader to digest, and because - most importantly - it will show up at the beginning of any alphabetized list.
You'd be surprised how often that is an issue.
Remember that your article is a promise to your reader.
It is a hint or whisper of what you have yet to come.
This is true for every piece of literature with a title.
The 9/11 Commission Report delivered exactly what it promised; Sweet Savage Beauty had better deliver a spicy romance; and a DVD titled Hot Nude Girls had better deliver just that, in some manner, or have a darn good reason why it doesn't.
Make sure your title matches your article, both in the planning stages and when you go back to revise it.
While you're keeping promises, look at implied promises in your title's tone.
A funny title should never have a serious article appended to it, and a serious title should be mock-serious if your article takes a light tone.
There are refinements to this, but as a beginner with titles just try to ensure that your title's tone does not promise an article it will not deliver.
Finally, as an article writer if there is any way at all, include magic words like "free.
" That single word sells more product than any other.
Think about this: an article titled, "Fifty Recipe and Free Sample Websites.
" Anyone interested in cooking is likely to read it.
"How To Get Free Magazines Every Week.
" "Tips On Free Article Publishing.
" The right audience will always be captivated by the title that includes your magic word.
To your article marketing success!