Your website is often the first impression someone will have your company and therefore it is a reflection of your business.
Therefore it should show your business in a professional, approachable way.
Your website's design and copywriting will go a long way to persuading your reader that you are the company for them, but what how can you make it even more personal to them? The power of video More and more companies are using video on their websites.
But are they a good thing and could you use the power of video to enhance your message? Some of the benefits of video are: 1.
Personal touch A corporate video is a powerful way of conveying your personality to your viewer.
By using video to directly address your customer, you can make an instant connection to make them feel as though they already know you when they decide to do business with you.
2.
Product/service insight A video is a great way to quickly tell people about your product/service range.
Rather than having to navigate through your website to read about the particular product/service they can watch your video to get an instant over view.
You can even use them as 'How to' guides to provide your viewers with a comprehensive library of help topics which will add value to your relationship with them.
3.
Innovative Be seen as a market leader and forward thinking company by using the most up to date technology.
Video shows you as a company that thinks beyond the normal limits of marketing.
4.
Search engine optimisation One of the biggest plus points for using video is that Google loves it so using it will give your search engine optimisation a boost.
Sounds great doesn't it? But there are also a few other things you have to take into consideration...

• Music - not everyone will be thrilled if your website begins to blast out music as soon as it's open.
  Make sure there is an obvious icon to click to mute or reduce the decibels.
  
• Auto play - don't have your video on autoplay.
  Have it plainly visible so your reader can decide when (or if) they want to play the video.
  
• Load speed - video can affect the load time of your website so be careful.
  When browsing the net people aren't going to want to hang around while your site loads.
  

Video can be a very powerful sales tool.
It makes an instant connection with the viewer, offers an innovative way to market your products and a valuable tool through which you can offer help and guidance to your customers.