For most people starting out in online marketing, there is a common dilemma and that is determining what works and making it work for them. Too many Web sites owners are struggling with their linking campaigns by following outdated and worthless linking strategies. It's no great secret that traffic is crucial for succeeding in online business. The trick is to know which options to use and how to drive traffic with articles, using social media sites, search engine optimization and networking opportunities. Once you understand how to make this work, you can master several different methods to drive steady streams of interested visitors to your website.

One of the keys for any web site success is how good the site is placed in the (SERPs) search engines results pages. Every search engine you find determines top spots by the same manner - link popularity. You'll be able to accomplish this by using free reciprocal link exchanges. The more links you have that are from other high quality sites determine what kind of lead you have on the other sites to gain that sought after top spot. If you have set up hundreds of quality and relevant link exchanges, the more links that you have the better chance you have of getting good position. Therefore, free reciprocal link exchange is a good count. The most significant factor that Google uses in determining PageRank is the total number of links pointing to it which makes free incoming links exchange invaluable. The PageRank of the pages that such links are on are essential to your web sites ranking. This means that the more links leading to your site from other relevant, quality web sites, the higher the PageRank will be. An effective and mutually beneficial means to increase your PageRank is to invite other webmasters to take part in free incoming links exchange.

So, what do you do to get links for new and existing sites? You can find your competition and do a backlinks check on them. The sites that link to your competition are the ones you want to contact. If a site is already linking to competing sites, theyre probably willing to link to your site too. You can also create a great offer to either replace them or share space. On the other hand, Google's PageRank system is Google's way of measuring the importance of each web site. The sites that have a higher PageRank will tend to rank higher in the search results, and reciprocally they will receive more visitors from Google. When dealing with Google, free incoming links exchange is a great way. This is because they are the most popular search engine in the world which implies that advancing your site's Google PageRank can be the way toward increasing the number of visitors your site receives. When used properly, link exchanges can greatly help with your targeted traffic, however if you get this wrong it can be a waste of time.