One of the most important considerations in choosing promotional products is suiting them to the event in question. It is vital to the effectiveness of your gifts to tailor them to your desired audience, which can largely be determined by the event you are hosting or attending. At large industry expos it is sometimes possible to carry a variety of promotional products to target children, men and women, but at more intimate corporate situations the choice of the promotional product needs to be more sophisticated.

Personalised Chocolate

At any corporate event, such as a product launch or an anniversary party, the aim is to impress your guests. Leaving a lasting impression is an even better outcome and giving your guests a promotional product in the form of an intimate gift is the best way to do so. Chocolates engraved or printed with your company name, logo, or message are a fun and delicious way of forging an even better relationship with your clients and guests.

Event Appropriate

One great corporate event solution is matching your promotional product to a need that has risen from the event itself. If your event is held outside during the day, then branded sunscreen sachets will be gratefully received. Similarly, rubber thongs, sun visors and water bottles can make very useful gifts during the summer party season. While these promotional products are largely disposable, they give your guests a favourable impression of your business as helpful and accommodating.

Clothing and Accessories

Many businesses have found considerable success by giving away particular accessories as promotional products. The key to making sure your clothing gifts are effective is designing them so that clients and guests are eager to have one and wear it. To build an aura of desirability around your gifts it is often necessary to include more than your company name and artwork in the design, such as a humorous message or cute image.  Unless your brand is already well recognised, it is probably better to start off small with wristbands, then move on to caps and singlets.

Party Bags and Hampers

Party bags have become a staple feature at the most exclusive corporate event and are in some cases the most anticipated part of the night. They make a great promotional products because of their similarity to Christmas stockings and childhood lolly bags, creating a sense of nostalgia and childish enjoyment. You can stuff your party bags and hampers with gifts that are relevant to your business, as well as some that are just pure fun.