Does the day to day running of your salon leave you little time to keep up to date records of all your clients, how much they've spent, their preferences, their treatment history?

Having a salon software application to help manage your salon or spa can be a really big help.

There are a lot of very good vendors around.

Selecting the ideal application for you of course depends on many factors.

- The size of your salon.

- Your budget.

- WHAT YOU WANT TO ACHIEVE.

Here's what's important.

Whatever application you choose, it is ONLY a TOOL.

A TOOL to help you SAVE TIME, MAKE MORE MONEY and MAKE YOUR LIFE EASIER.

There should be no other reason.

And your selection should be primarily based on certainty that the use of the application will GIVE YOU A RETURN.

Not how many widgets it has, not who pretty it looks, not how many bells and whistles it has.

And here's another important point.

Do NOT fall into the trap that a ANY piece of beauty salon software is going to suddenly increase your new flow of salon clients, get them spending more and returning more often.

The only way that will happen is IF you couple what the salon software does for you with better marketing.

So, for example.

If the software lets you track people's birthdays (and you couldn't do that before without a piece of paper) and creates a list of clients with a birthday in a particular month and tells you.

You CAN the send those clients a birthday card, thanking them for their custom, wishing them a Happy Birthday and offering them a Birthday gift of some kind - a value added treatment perhaps...

That WILL get a section of those clients back in to spend more money, it will increase their satisfaction and you can bet ya bottom dollar few if any other salons/spas are doing that!

Henry Baker.

Copyright Magentic Salons Ltd 2009