Mobile event apps are becoming fundamental to the planning and execution of a successful corporate event. Much unlike the paper-based programs, a mobile event app offers a customizable and scalable platform that the traditional event pamphlets and hand outs simply can't compete.

With the proliferation of smartphones across the world, mobile apps are becoming even more popular nowadays. There are many leading companies which are focusing on the opportunities a mobile event app can provide. Moreover, with the event owners looking for ways to increase their return on investment, several companies are going 'mobile.'

Let us take a look at what really makes mobile event apps an essential part of business nowadays:

1) A trusted source for event details: Enterprise event apps provide relevant and important event information. It remains on attendees' mobile device and becomes a trusted source for the user and the brand.

2) Planning becomes easy: A well-designed event app is a great channel for streamlined delivery of engaging communications. With the help of a single mobile app for events, you can reach out to the customers easily. You can include the details of various events, programmes, seminars and meetings which are organized by your company throughout the year. This will provide the users detailed information about the dates, timings and places for various events hosted by the company. Accordingly, the users can schedule their travel times as per their convenience.

3) Information on the move: Mobile event apps provide visitors a comprehensive idea of the event on their mobile devices such as details of the speaker profile, location of the event, exhibitors' list, event schedules, weather conditions and more. So visitors can get all these information through the event app even when they're on the go.

4) No extra baggage to carry: Visitors of an event needn't carry any extra baggage or files to an event. All the necessary event information such as feedback forms, survey sheets or lists of sponsors can all be accessed through the event app.

5) Mobile apps are more secure: Unlike the conventional event collateral, mobile event apps include security features and authentication tools which ensure that the visitors access only the information that they are authorized to by the event planners or organizers.

6) Corporate event apps provide real time information: Mobile event apps offer updated information in real time. This keeps the event attendees totally updated with the latest event information or any alteration in the event venue, time, date, and the like.

7) Visitors' feedback becomes easily accessible: There are many mobile event apps which include in-app feedback polls or feedback questionnaire. This makes it easy for the visitors to provide their opinions and suggestions on the event.

8) Helps to connect through social network: Introducing a mobile event app is a cost-effective way of marketing and branding. For example, if your mobile event app is integrated with social media sites such as Twitter, Facebook or Foursquare, there are chances of your app being shared with a larger audience through these social networking sites. As a result, visibility of the app increases, which in turn helps in the success of the event or the company.

So are you set to launch a mobile event app for your company as well?