If you are not familiar with AdSense it is the small textual advert you often see on websites and blogs - normally at the side but sometimes embedded into the posts.
AdSense is owned by Google but Yahoo do a similar version, called Yahoo Publisher Network.
These adverts work on a PPC principle, (PPC stands for Pay-Per-Click).
What this means is that every time someone clicks on one of those ads, the site, or blog, which they are published on receives a small payment.
Should you include AdSense on your blog? It is really a matter of taste.
Many people think they look a bit tacky and cheap, while others like the small bonus they receive from the advertisers every month.
Can you make a lot of money from these PPC ads? There is no definite answer for this, there are a lot of factors to consider if you want to make money from AdSense, like traffic, niche keyword.
Most ads will bring you 10-30 cents a click - if you are lucky.
Not only that, by including these ads you could be encouraging visitors to click on one and that means they leave your site.
If you really hope to blog to make money online you should concentrate on making your blog sticky.
Some people set up hundreds of websites just to make money from AdSense; this is often referred to as AdSense Arbitrage.
These sites are usually poor quality and Google frowns upon this technique.
Familiarize yourself with Google AdSense program policies.
There are a lot of rules and restrictions if you decide to include AdSense in your site.
AdSense is easy to use and if your own blog hosted on Google's free blogging service Blogger, it is easier to add AdSense which makes it very appealing.
Overall it is good source of income to consider but do not put your eggs in one basket.
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