The Nokia 6300 was released in early 2007 with a tag line of "Simply Beautiful, Beautifully Simple".
And that tagline is an accurate description of the Nokia 6300's journey in the UK.
While many gadget lovers had looked at Motorola, Sony Ericsson or occasionally even LG mobile phones, Nokia had been the mainstay of users who liked to play it safe - those who said "I'll get a Nokia because I always know how to use a Nokia".
But in In 2006 Nokia had released several mobile phones that departed from the simplicity that Nokia users loved.
In trying to compete with more advanced and complex features, Nokia users had hung on to older mobile phones like the reliable Nokia 6230i.
So with the Nokia 6300, Nokia returned to giving mobile phone users a handset that they could pick up and use instinctively.
Nobody likes reading the instruction manual, and with the 6300, you don't need to.
The 2 megapixel camera is not going to replace your separate digital camera, but it's a great camera for quick pictures at social events and when you're on the move.
The phone runs on the uncomplicated Series 40 operating system with clear icons displayed on the clear 2 inch 16 million colour screen.
The Nokia 6300 as a mobile phone certainly doesn't attract much attention with its looks, but its "slim brick" shape fits comfortably in pockets and is also quite robust in surviving the frequent drops that most mobile phone handsets experience.
The battery life, at least for its time, was impressive.
As long as Bluetooth is switched off, you really can get a standby battery life of 13 or even 14 days.
This is one of the things that has resulted in Nokia 6300 reviews submitted by users being so strong.
The internal memory on the 6300 isn't huge, keeping the initial cost down, but it can be expanded to 2GB with a microSD card.
Nokia's ever strong media player is included making it a powerful music device, along with the integrated FM radio.
To keep excitement up, Nokia released the White, Red, Black and Chocolate colours of the originally silver handset over the following year, resulting in a new Nokia 6300 always being on the shelves.
The price of the Nokia 6300 is the most important factor that led to its success.
A definitive mid market phone released at a time when networks were hungry for users, it has frequently been available with 12 months free on a 12 month contract, or great free gifts such as LCD TVs and the PlayStation 3.
How long its success will continue depends more on whether Nokia feel the need to replace it with another "beautifully simple" device, but if they don't, it's sure to stay in the top of the mobile phone charts for many months to come.