The most commonly held perception about the brochures is that these are used for marketing and advertising purposes. While this is the rightly held perception for most of the businesses which develop brochures for disseminating the information about self for benefit of others, these are also used for non-marketing purposes as well. It is not only the businesses which seek to develop the information brochures, rather a number of institutions, government bodies and even the non-profit organizations also opt for brochure printing.

Whatever be the nature of organizations, brochure printing is primarily used for giving the information to others. Therefore, while designing these, care is taken to make these as comprehensive as possible so that the readers find all their queries answered therein. Marketing objective of brochure printing is secondary consideration but can be achieved simultaneously with proper designing of the same. Even if these are used for giving to the traders for future reference purposes so that they can order for the products and models mentioned therein, their use becomes more of product catalogues. In fact, these have been viewed synonymously with brochures.

These shall have some good features. There has to be a logical flow of information. The product images shall be very clear, even if these are not very big ones. The writing style most commonly used is devoid of any attractiveness. Rather, straight and plain language is used giving out all the facts and figures that are important for the customers to make a decision. These are printed after a gap of some period, say quarterly, half yearly or annually. How soon these need to be made will depend on the nature of work engaged in. Educational institutions might need to print these on yearly basis by updating information about what all changes have been effected in the last one year. Some might need these earlier, as soon as new product models are developed.

Organizations also need to get the office stationary printed. Printing of name card, letterhead, envelope and other products of daily use is also required. All these are also meant essentially for the non marketing purposes but can still be used for getting their brand names printed. Name card, as the name suggests, is meant only for printing name of your own self or that of the organisation. These are used where there is no need to provide the contact details. For example, you can send a name card with some gift or a bouquet of flowers to the people who might know you already. For the ones who do not know you, more detailed information needs to be given, as is done with the business cards. Letterhead mentions the complete contact details, name of company and the products or services that are provided by it.

Name cards can also be used as stickersso that these do not get lost off. Stickers can also be made for different purposes. These can be put on articles as labels, on packagings and be used as newspaper or magazine inserts.