Many bands performed it - only one composer wrote it.
Think about new music that you're turned on to - or a movie that one of your friends raves about.
Reviews and recommendations carry great power.
How can you apply this in your business? Just think about how differently the first conversation is with a prospect when they were lovingly handed to you by a good friend, verses when they randomly found you on the Internet somewhere and liked what they read, when you've collided with them at a networking event versus when / if you cold call them.
One way to leverage relationship is through partnerships.
Who are non-competitive organizations that are willing to partner with you in business, and co-market to each other's clients.
What about including a nice write-up about your partner in your company's weekly newsletters or creating an eBook together that you can both promote.
Think about creating joint workshops - this is good for several emails to your and your partner's lists and a great way for both clients communities to see your partnership in real action.
Any co-marketing relationship requires attention.
How are you going to share the revenue you generate together? What about referring business to each other - are you going to provide a referral bonus or percentage of the business? So - barring the loving, friendly referrals and the strategic partnerships - how do you successfully create elevated trust for your prospects when they are looking through the web for the best 'company like yours'? Reviews...
Yelp, Google Places, LinkedIn, Angie's List - the places that people go for trusted recommendations for your business.
Let's say that you want to get your clients to build up the new listing you created for Google Places - the mobile mapping/location listing for your business.
How do you get them there? Wallah - QR Codes.
You've probably seen them in magazines, in restaurants and on other promotional items.
This is a QR Code.
If you have a smart phone, you can scan the QR code and it will take you to a survey that will allow you to say something about your experience for others to see.
More than half the people I talk to have not yet scanned - so if you are one of these, go to your applications icon on your smart phone - you may already have a barcode scanner downloaded.
If so, select it and hold it over the image to the left.
It will bring up a link.
Tap on the link, and it will ask you what map program you would like to use (if you haven't already chosen a default).
It will then take you to your destination.
If you have a smart phone and would like to install a barcode scanner - tap on your application store and download a barcode scanner application.
As an alternative, if you do not have a smart phone, or prefer to review from your PC, you can also provide a the hyperlink.