There are many herbs and plants out there that are being used by herbal physicians as a treatment and prevention of various health related issues. Herbal remedies are being used for a long time and more and more people are finding the benefits of herbs, more and more plants are being found that can perform health wonders.

A relatively recent finding in this area is the magic fruit known as Goji Berry. Goji Berries are native to the Tibetan part of the Himalayas but also grow in certain parts of China. This magic fruit is acknowledged to heal, treat, and prevent various types of medical conditions and diseases for which health conscious people are being fond of this fruit more and more recently.

This fruit is also known by certain other names such as "jumping for joys", "fruit Viagra", and "cellulite-busting". There is a saying that Goji Berry can boost the libido for which men with sexual dysfunction can use it on a routine basis as a treatment of sexual dysfunction as a well as to get an erection when needed.

There are various other clinical and heath uses of the fruit. It has been proven to battle against heart disease, proven to be effective in defending against cancer, also to prevent skins from sun-burn. Goji fruit is very rich in vitamin B as well as in anti-oxidant that is very much needed to preserve good health. Due to the magic the fruit is renowned to perform, there is a huge market for this fruit already across the globe.

Even though the fruit was mostly popular in the Europe till now, the fruit is growing in popularity in the U.S. and other parts of the world in the current days. Since the fruit is only found in Tibet and Himalayan region, the fruit is also called Tibetan Goji Berry and Himalayan Goji Berry after the name of the native land where they are grown.

The fruit can be and should be eaten fresh if possible but since there is a huge demand for the fruit around the world and considering the fruit having a very smooth outer layer which make it extremely perishable, a multi-billion dollar production and distribution industry to grow, store, process, package, and distribute is found to be existing. In these recent days, it is possible to find the fruit in various different forms and Goji Berry Juice, fruit extract, dried fruit, snack mix are just few of them.