Beyond English

• While mastery of both the English language and the language of the intended audience is necessary, cultural adaptation goes beyond that. It demands knowledge and familiarity with specific business practices and communications on both sides of the language barrier, and how to articulate them most accurately. The deeper the understanding of social mores and everyday business language of a given country, the greater the opportunity for a deeper connection that builds trust and loyalty between two companies on opposites sides of the globe.
  
  

Discursive Competence

• In research pertaining to cultural adaptation found on Fiove.com, the researcher Bhatia defines "discursive competence" as "the knowledge and skills that expert professionals use in specific discourse situations of their everyday professional activities." This illustrates the importance of surmounting the cultural language barrier by knowing and understanding the everyday words and phrases used to conduct business in other languages.
  
  

Business vs. Informal Communication

• Cultural adaptation's importance extends not only to emails and letters discussing business matters, but to conversations in which both business and social interaction take place. The goal is to make both parties completely aware of the context of all statements so that misinterpretations of what is said are avoided.
  
  

Intercultural Collaborations

• It is necessary to have a complete and deep understanding of both parties' language, customs and social mores to not only communicate effectively but also build an intercultural collaboration. The aim of such collaboration is to create a foundation on which both parties work toward educating each other and creating an effective collaborative style.
  
  

Analysis

• Cultural adaptation analyzes both text and conversations to identify the gaps in understanding between different language speakers. According to Fiove.com, researchers have found that "although different cultural groups have different expectations about competence and effective communication, their viewpoints also do overlap."
  
  Collaborating to create an effective communication bridge is the key to understanding.