It is amazing to see how Internet marketing has developed over the years. Many people have pronounced it dead yet it is still going strong. This is certainly true for people who do email marketing to make money on the Internet. We will look at that in this article.

Email marketing is basically selling products to an email list. However there are skills and techniques that you must follow if you expect to successfully do marketing via email.

1. Your goal is simply to build as large of an opt in mailing list if you possibly can. The more people you have read your emails the better.

Therefore you need to get as many names and email addresses from as many people as possible. When people opt in they agree to receive e-mail from you.

You hear about Internet marketers making six and seven figure incomes doing email marketing and you should know that they have mailing lists of thousands or even hundreds of thousands of people. When it comes to ways to make money on the Internet email marketing is somewhat of a numbers game.

2. You can jump start your list purchasing co registration leads. These are lead companies you can purchase leads from and they build your list for you. This is a quicker way to develop your mailing list.

Many of these companies also provide an auto responder to put your leads into. Doing it this way makes list building very hands off for you.

3. An important point is that you get to know your subscribers. The best way to do this is to keep in touch with them on a regular basis. Whether they are subscribing off of advertising you do, or coming from a co-registration lead company. You must work at developing relationships with the people.

The best way to do this is to not always be selling to them. Finding a balance between selling things and giving away things for free is the key to email marketing.

Ultimately the efforts you put into building a large list can pay off for you in making more money. It may not seem like it when you first start with no subscribers, but as your subscriber base increases so will your income.

This is why we can say email marketing is still one of the best ways to make money on the Internet. Developing skills for this type of Internet marketing is a very cost effective thing to do.