You can tell a lot about a website from its visitors or more commonly referred to as its "traffic".
Getting to know your visitors and what they do when they are visiting your website can actually help you improve it.
The first thing that you can pay attention to is what the users click most.
If you have a business, you will probably notice that some products are more popular than others.
If you website is about photo sharing, then you can see which photos are your users' favorites.
It doesn't matter what kind of website you have, what matters is that you provide your visitors with their favorite picture, product, etc with just one click.
You can add a special banner or section that has the links of all their favorite places in your web page.
This will also give a tip to your new visitors as to what is good on your site.
Another thing that you can notice is where your visitors are from and do something special for them.
For example if you notice that most of your visitors are from Atlanta, you can have a special greeting or a special sale for them from time to time.
This will make them feel appreciated and they will gladly become loyal visitors.
A good way that you can get to know your visitors is to add a poll and a message board where everyone can share their opinion about what they would like to see on your site and what annoys them.
People love to share their opinion and vote on different things and you can use polls and message boards to give them a feeling of belonging.