- Splash pages can apply to websites and applications. In both cases, they often include a progress bar that shows you how fast the page or program is loading. For example, the first page you see when your computer boots up is a form of splash page. Web designers also use them for sites with extensive multimedia content that takes time display.
- Squeeze pages are exclusive to the Web. They ask you to create a username and password for the purpose of generating a user account. Generally, Web designers use squeeze pages as part of a broader marketing strategy that involves placing their users into categories in order to offer them goods or online services.
- Splash pages don't exist to collect information from users. As they are entirely informational, they don't present a risk to the user. In contrast, squeeze pages present a risk in that they may be used to collect information that the site may sell to others to target advertising. Joining them may result in unwanted junk email or spam.
- The look and feel of splash and squeeze pages varies depending on the site, or, in the case of splash pages, the program. Splash pages disappear automatically once loading is complete, bringing you to a home page or an interface that allows you to navigate the site or use the program. Squeeze pages generally remain until you create an account. Often, squeeze pages will not offer links that allow you to exit the page.
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