Businesses are constantly looking for ways to be ahead of competition and reach out to customers in a way that will affect their emotional side. In todays times where ecological sustainability has become the need of the hour, many businesses are effectively practicing eco-friendly promotional ways to sell their products. This helps in maintaining the overall balance of the environment and projects the corporate in a good light as well. If you are a company that believes in corporate sustainability, you are automatically one step ahead of competition and thus, customers will definitely want to choose you over them.

Here are a few tips to promote your business using eco-friendly methods:

Green Giveaways Everyone loves to get something free. Whether you are hosting a trade show, conference or rewarding your loyal customers, you can choose to share a biodegradable pen, a solar-powered calculator or a biodegradable mug. Think about utility while choosing the gift. It need not be expensive, it should just be eco-friendly and you must print your company information on the gift to serve as a reminder as well.

Thank you is a Golden WordIf a customer has appreciated your products or found your blog information helpful, you might want to send a special thank you note to make them feel privileged. You can show how much their business is valued by your company by sending a recycled thank you card. On the back of the card, you can print tips to participate in ecological sustainability and save paper as well. This will be a nice gesture and customers will remember you the next time they want to purchase your products.

Add purpose to your Networking if you are hosting trade shows or conferences, keep the use of paper to the minimum. While handing out business cards, instead of opting for the regular ones, you can select green business cards with seeds wherein the customers can plant the seeds for a better environment. This is a great way to strike a conversation and it can immediately boost your sales as well. You can also hand out eco-friendly promotional products to anyone who signs up for online newsletter at your stand.

Use the Festive Season to your Advantage Festivals are a great time to bond with your customers and remind them of your services. You can send organic cookies to your customers with a recycled paper thank you note that wishes them greetings for the festival and spreads joy to their family.

Remember your Customers on their Special Occasions Make it a point to note the birthday and anniversaries of your loyal customers. You can surprise them by sending out eco-friendly cards, e-mail greetings and a great green gift that they can use. This will go a long way in making you their favourite brand. It will also serve as a great corporate sustainability program for your company.

For promoting your business in todays competitive world, eco-friendly promotional products are a great and valuable tool that ensures excellent results.