Google Inc.
is a company that sits pretty right on top of the 100 Best Companies to Work For in 2012, a list compiled by Fortune Magazine.
The company has many pioneering solutions to its credit including free web e-mail service, advertising services, operating systems, desktop applications, publishing tools and the ever so popular Google search that continues to be the #1 choice of web surfers when it comes to searching for information.
Google Analytics is one such commendable offering from Google that symbolizes the power of this leading brand.
It is a statistical tool, when in the hands of webmasters and businesses can provide information beyond just the website traffic count.
It is a tool which is used increasingly by marketers to carry out in-depth market research and make business decisions based on insightful information as captured by this on-site web analytic interface.
Page loading used to take time with the previous versions of Google Analytics resulting in performance issues.
The use of asynchronous tracking code in the latest version of Google Analytics has made the findings faster, accurate and reliable.
This new version can track even short activities on the website with ease.
There are many Google Analytics tutorials available online that can help you get a good grasp of this exhaustive feature-rich web interface.
The more you learn from these tutorials, the more you will be able to use Google Analytics to your advantage.
The interface offers many features that you can use out of the box in the form of integrated reporting, measuring sales (as well as conversions), perform in depth content analytics on your website, study advertisement analytics and do a lot more.
Analytics Intelligence, an algorithmic engine is capable of detecting any statistically significant differences in your website traffic pattern and alert using Custom Alerts.
It helps you leverage its best Intuitive features to measure and understand engagement on your website.
All it will take for you is just a few clicks to arrive at customized reports, analyze visitor segments and get a thorough drill-down analysis of visitor interaction on your website.
To access a comprehensive resource library for Google Analytics you can visit http://support.
google.
com/analytics/?hl=en where topics are neatly presented under various heads such as tools, dashboard and intelligence.
You can even download a mobile app and check your website performance while on the go.
So why wait? Integrate your website with this widely popular statistical too to analyze and improve the performance of your website.