Customer Relations

• The sales coordinator is instrumental in developing and maintaining relationships with existing customers. While the salesman's primary duty is developing new business, the sales coordinator is often the first line of contact when an existing customer has a question or needs assistance. The sales coordinator also processes new orders and tracks them once placed in the system. The sales coordinator handles customer issues on his own so the salesman can focus on opening new accounts. Customers need to feel comfortable dealing with the sales coordinator, so it is imperative that the coordinator have exceptional customer service skills.
  
  

Marketing Materials

• Sales teams depend on a variety of marketing materials to send prospective customers. These may include brochures, educational pamphlets, promotional items and product samples. The sales coordinator is responsible to get these materials into the hands of the prospects whether by mail, shipping or digitally.
  
  A sales coordinator may also be called upon to attend trade shows or conferences. He will organize and pack materials to be used in a trade booth, as well as assist with setup once on site. Depending on his depth of customer contact, he may also serve as a member of an industry group or other professional trade organization associated with the company's line of business.
  
  

Report Preparation

• Sales coordinators produce and analyze weekly, monthly and annual sales reports to determine if the sales team is achieving goals. Based on sales figures, the coordinator will assist the sales team in making needed adjustments to increase sales calls and boost orders from current customers.
  
  A sales coordinator is instrumental in organizing internal sales meetings. He may choose a location, negotiate contracts for space, food and beverage, make travel arrangements for attendees and prepare presentations to be given at the meeting.
  
  

Qualifications

• In a small company, a sales coordinator position may be entry-level with the sales manager training the right person. In larger organizations, a sales coordinator will hold a bachelor's degree in sales or marketing, and may possibly be required to have previous experience.
  
  A candidate for a sales coordinator position must have excellent communication and organizational skills. He must also be able to multi-task and report to several people at one time. A good sales coordinator knows how to think on his feet and make critical decisions on his own.