- 1). Develop a digital product yourself, or purchase master or private resell rights for a product from another individual. When you develop your own e-book, article or software for yourself---not for someone else (for example, an employer or a client)---you automatically have master resell rights. That means you are free to resell your product to anyone and everyone, for whatever price you desire. You can also grant your buyers resell rights. If you are purchasing a product from someone else, you must also purchase master resell rights or private resell rights to sell resell rights along with the product to other buyers. Otherwise, you may only resell the item yourself, and your buyers will not have the right to resell the item once they purchase it from you.
- 2). Determine what resell rights you are willing to sell. You need to decide what resell rights you are willing to give away with your product. You can give your buyers normal resell rights, or the right to sell the item to other buyers and retain 100 percent of the profit; master resell rights, or the right to sell the item and its resell rights to other buyers; or private rights, or the right for the buyer to claim the item as his own original work, and give away resell rights to his buyers. What rights you choose to give away are up to you. You can also offer all three different resell rights to your buyers for varying prices. Keep in mind that the more rights you afford your buyers, the more money you will fetch per sale.
- 3). Draft a document outlining the resell rights you offer. When you have decided what rights you are willing to give your buyers, you will need to draw up a document stating what you allow and prohibit under those resell rights. If you are offering normal resell rights, then you should include that you will allow your buyers to resell the item to their customers for whatever price they choose, but they cannot sell resell rights to their buyers, nor can they claim the work as their own. If you are offering master resell rights, then you should state that you will allow your buyers to sell the item and its resell rights to their customers, and they may claim the work as their own, or sell their buyers the same right, but they may not alter, add or remove any content from the work. Private resell rights are the most expensive, and allow the buyer do whatever they please with the product, and affords them the right to resell those same rights to any of their buyers.
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