SMS reseller as the name suggests is a reseller of text messages. Messaging has emerged a tool for marketing products, branding and establishing communication with masses. Bulk messaging is used by both web and traditional businesses. Also companies and professionals use this service to stay in touch with their employees, contacts, clients and targeted audiences.

People rely on their mobiles to stay in touch with their friends and family members. Mobile users read each message they receive. Marketing companies take advantage of this habit of mobile users. A marketing message is read before it is deleted, saved or forwarded. The purpose of the ad agencies is to make the user read the message and the purpose is fulfilled as mobile users go through the crux of the message before deciding its fate.

What makes bulk messaging popular when one can use oneâEUR(TM)s mobile for messaging? It is an interesting question because it contains the functionality of bulk SMS service. First thing is that mobiles are not made for bulk messaging. You can a send a few messages from your mobile but for sending millions of messages, you would certainly look for help.

Second thing that makes SMS marketing popular is cost. Sending a few messages from a regular mobile might be cheap but it is certainly not cost effective to send bulk messages using regular mobile service. On the other hand, bulk SMSs text messages are available at cost effective price. You can buy millions of texts at a few hundred dollars.

Third thing is the convenience of sending messages. If you are using regular mobile service for flashing messages then you need to do everything from drafting the message to targeting the mobile numbers on your own. But a SMS reseller would do the entire job, if you are using bulk SMS service.

Bulk SMS service is quite profitable for SMS reseller as well. The reseller invests nothing in monetary terms for starting the business but earns huge profit by reselling text messages. He is left free to determine his profit margin by the service provider.

One who is interested in doing some part time business can consider working as a SMS reseller. Find a credible SMS service provider and join him as a reseller. The service provider would equip and train you for the bulk SMS business. Also the service provider would provide you technical assistance at times of need.