Getting customers to your money making online site is one of your top priorities. It is obvious that it does not matter how good your products are or your customer service is. If your customers don't find your site, you won't make a sale. However, a second priority is to entice your customers to opt-in to your list. Your list is your customer base and provides you with names and email addresses of people who have seen your site and liked your content enough to give you their name and email address along with permission to receive mail from you so you can send them newsletters and promotional emails. This is the heart of your marketing campaign and critical to your making money online business.

It is certainly important that your content on your site be top quality. If it is not, you will not entice many customers to sign up. It is equally true that the quality of your newsletters must be top notch. But for the sake of this article we will assume that you are meeting this criteria. What we want to discuss is writing articles to attract customers to your site so that they can sign up if they choose to.

First of all your articles, like your site, must be full of interesting content and well written. Your grammar must be flawless, with no spelling errors nor serious punctuation errors. The more interesting and fun you can make your articles, the more readership you will get and the more traffic. People are constantly searching for information on the internet and many people have found that the article sites like ezines, goarticles, and articlesbase, to name a few can provide the information they are looking for. If your articles can fill that need, you will drive the traffic to your site.

There is even more value form writing well written articles. Your articles will be found by the search engines, which will boost your search engine ratings. Your reputation as a writer and a professional will be boosted as well. These are obviously good things to back up your web site and blogs and bring traffic to you.

One thing that is important is that your articles must tackle subjects closely related to your type of business. If you have more than one business, you must sure that the subject of each article relates to only one of your businesses, and that you have linked that article to your web site with a related business.

Most articles searched for are article that are tips, guidelines, methods, manuals and recommendations. If you write articles that provide this kind of information, and you develop the trust of your readers, they will tend to go to your site for help and opt-in to your list. In this way not only will you build your list, but you will be able to market your products and make sales.

You must make sure to keep your subscribers happy and interested in your newsletter and promotional materials. You must continually write and post good articles not only on article sites, but also on your site, your blog and your newsletters. If you haven't the time to keep up with the required writing, hire out the writing. There are many experienced and knowledgeable writers available you will be glad to do it for a fee. Once you are making sufficient money, this may be a solution to permit you to expand your business into new niches and further build your making money online business.