The world has turned out to be a global village and mobile marketing is an easy way to circulate messages in the form of text messages in a faster and quicker way. Irrespective of all hindrances, messages reach out to the target customers or recipients within no time and even if they delete such messages, companies are pretty sure that they had given a quick glance at the text before clicking the delete option.

A specific form of marketing strategy, bulk SMS services aims at gaining target audience for the clients business. Mobile phone numbers in databases that are cautiously separated based on the industrial targets of audience. Messages dispatched are totally customized on the basis of time and date. A part of effective business planning, bulk SMS can yield maximum success. The cost and expenses involved in bulk SMS marketing is low compared to other forms. However, budget constraints should be considered before opting for any sort of marketing strategy. This kind of SMS services is extremely affordable for startup businesses or small companies with minimum finances. In short they can obtain maximum benefit at minimum expenditure through such service.

Bulk SMS software offers the best and reliable solution in targeting customers individually. In a country like India, where more than half of the population regularly uses mobile phones, it would be a smart decision to harness the opportunity and various potential areas where such strategy can have a wider scope include:

€ Public transport: Public transport authorities, such as airlines and railways can use bulk SMS in India to keep the customers informed about the bookings, delays or cancellation of schedules.

€ Private retail chains: They can use bulk SMS software for SMS marketing and inform their customers about the latest offers and discounts as well as the new products or services available.

€ Schools: Such SMS service can be instrumental for private or government schools for informing parents of the students to put across important notifications.

€ Banks: The banking sector is another important area that can use SMS marketing to inform details about loans ( i.e. personal loans, educational loans), financial management and investment plans etc. to customers.

The benefits of such SMS service can also be derived by farmers to remain informed about the latest schemes of agricultural sector. Even mineral or gas distribution agencies, blood banks etc can tap the service to educate customers with complete details of orders.