Internet marketing works! That is a fact that most internet based businesses know. That is the main reason why some of the biggest brand names have their own social media page. This article will discuss several key aspects of the web based marketing aid you in making the most out of the same.
The Internet is "THE" New Media
With emphasis on the word "the" meaning it is an emerging and dominant force to recon with. Think about it, radio is now using the internet, Television is switching to "smart" technology to allow direct internet streaming, tablet Pc's and smart phones are internet capable.
Simple and Easy
Arguably there are two main types of internet based marketing strategies. The first is mainstream, which is much like any other television commercial or add. The only difference is that it plays via the internet and can be "clicked" liked" "favorite", etc. The second type is often referred to as guerrilla marketing. If done correctly it can be extremely cheap and effective. A caveat though, make sure you are not overdoing it. The worst you can do is be considered spam or a sales page. The former will get you banned, the latter will ruin the goodwill of your webpage.
Cheaper than the Alternative
Internet marketing is a lot cheaper than advertising on television that is for sure. Add to that, the fact that you have a potential of reaching a wider audience and it just got a lot cheaper. Tip: utilize a variety of marketing tools. This includes but is not limited to:
€ Social media
€ Blogs
€ SEO (compliant with updated Google parameters)
€ Quality content
€ Simply formatting
Can be Extremely Fun to Make
Internet marketing can be fun to make. Social media pages as well as video streaming sites allow you to upload any and every video you can think off. Tip: make several versions of an internet add and see what works best. And then develop your concept from that starting point.
Case Study 1
A popular North American car manufacturer was under fire for poor performing automobiles. What did they do? In 2010 they decided to give out free automobiles to individuals who can showcase their experience with. These agents were consumers, internet wiz's, indie film makers, etc. They utilized video streams, blog pages, tweets, Facebook likes, etc.
The result was a sharp 60% increase in positive ratings. The total cost was around $5 million. This may sound a lot, but take note that for this amount they got hundreds of advertisements. Normally it would cost more than that amount to make one television commercial.
You are Not a Big Name Brand
Granted, you cannot give out cars or spend $5 million. But the fact still remains if big business is getting into it, you should too! Another example would be a popular action star who has a mean roundhouse kick. Yup, you know this guy, yes he has a beard, and that beard can kick your ass. Why is he popular, because some internet dude decided to make a living legend out of him with over the top one-liners. This is internet marketing at its best folks!
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