The personal branding concept suggests that success comes from self-packaging.
Online Personal Branding is also known as online identity management (OIM), online image management or personal reputation management (PRM).
There are various components or methods for generating a distinguished Web presence for a person or business on the Internet.
Such presence could be noted in content referring to the person or business including articles, press releases, news, blogs and forums, social media presence (Facebook Twitter, etc.
), personal web sites, pictures, video, etc.
How do you want people to envision you? What do you want to be known for? Now for the most important question of all.
WHY? Why do you want people to envision you in any particular way? Why are you doing what you're doing? Truly knowing the answer to WHY is something most people never even think about.
They are simply doing what they've been conditioned to do all of their lives.
Jobs.
Careers.
Parenting.
How many of you out there really understand what WHY means? WHY is your Purpose, Cause, or Belief.
Your WHY comes from your heart and fills you with passion, excitement, energy, drive..
..
and so on.
You can't wait to get up in the morning and get things rockin' and rollin'! Do you know your WHY? If yes, that is absolutely fantastic.
If you don't know your WHY, how do you even begin to figure it out? Wow, now that's a huge question! An incredible place to start is with a new book by Simon Sinek called "Start With Why".
Simon has put years of insight, reflect, research, and passion into his artful work on helping others figure out their WHY.
He explains WHY companies such as Southwest Airlines and Apple are always the top performers in their industries.
In a nutshell, it's because they start with and emanate from their WHY.
They organize around it, operate from it, and market around it.
This makes them different.
They stand out.
They want to make a positive difference.
They put their employees first which results in having extremely happy and LOYAL customers! Loyalty.
Now there's another rarity in today's world.
These customers keep coming back, over and over again.
Personal Branding should begin with your WHY.
Do you want to help others change their lives? Do you want to help those less fortunate than you? Do you want to make a difference? If you want to make money, you might want to reflect on this.
Making money is a result of something else, a result of a completely different reason.
You can't make money without either a job, a career, a form or product or service, without having something to market or sell.
By having a truly passionate underlying WHY first, then the rest of your journey is more likely to lead you to real and lasting success.
Read Simon Sinek's book "Start With Why".
It could dramatically change your life.
Good luck and remember to develop and nurture your Millionaire Mindset and to always keep your "WHY" in mind and in sight!