The Social media has exploded in the past few months.
Sites such as Facebook, Twitter, and LinkedIn have become a consistent part of everyone's life these days.
A few months ago, using Twitter for affiliate marketing would have been unconventional and outside-the-box.
But if you are not using the social media to compliment your efforts in the SEO and PPC channels, you are leaving money on the table.
Facebook is often considered to be a site where friends connect with each other and share information.
In truth, Facebook is a goldmine for affiliate marketers.
Not only can you gather information from Facebook groups, you can also reach out to different segments of the community via Social ads.
If you own a significant affiliate business, you may even afford to work with Facebook to create sponsored polls and other customized advertising solutions.
Twitter has been underrated among regular folks for quite a long time.
In truth, Twitter is a powerful micro-blogging platform that can provide affiliates with a wealth of useful information.
In addition, you can use tools such as Twitter search to find out what folks are searching for.
Finally, by gathering a large number of followers, you can share your affiliate videos, blog posts, and offers with folks who are interested in hearing about them.
LinkedIn is a more formal social network than the above two.
It is designed for business professionals to connect with each other and expand their networks.
But LinkedIn provides numerous tools (e.
g Polls, Q&A, and Groups) that you can use to gather information about your niche.
Promoting affiliate offers on LinkedIn is not easy, but you can build connections, and promote your affiliate websites on your profile.
The key to having success in the social media is building trust.
Most successful social media marketers manage to provide value to others on a consistent basis, and consequently build a considerable degree of trust.
You can't market to the social media as you would in other channels.
The folks involved in these communities are often more sophisticated, which means you won't get away with spamming or aggressive marketing campaigns.
You should try to build trust gradually by getting involved and contributing to your community.
Only then you can hope to benefit from these communities to boost your affiliate business.