Search Engine Optimization (SEO) is the process of improving the ranking of a website or a web page in popular searchengines. In general, the earlier a website appears in the search results, the more visits it will receive from the users. SEO works in accordance with the search engine guidelines. It decides what people search for, the keywords, etc. The content has to be in sync with the algorithm followed by a search engine.This is however very different from Image Search Optimization.The SEO Optimization Company might edit the content and HTML associated with the website to increase its relevance.

Search-Engine Marketing firms are a wider discipline that incorporates SEO.WHAT DOES A SEO OPTIMIZATION COMPANY DO?EUR Firstly, the SEO Optimization Company analyses the search.engine algorithm. This is done to know what kind of content is in demand.EUR Then the Company makes necessary changes to the web content, thereby including all the missing keywords and increasing their density.EUR After the content has been optimized, changes are made to the HTML source code. This is done to increase its relevance to specific keywords and to discard any barriers in web crawlers of search engines.EUR In order to gain more traffic, many incoming links and reciprocal links are set up.EUR Internal linking is very important for any website, which wishes to increase its ranking. This will help robots find content with greater accuracy.EUR The SEO Optimization Company has the task of making a sitemap. This will help the search engine find all of the pages in the site and index them.EUR Lastly, the Company ensures that the URL structure compliments the content that is on the webpage.The SEO Optimization Company does all the basic things needed to upgrade a website and get better rankings but it still fails in certain aspects of marketing. For this purpose, SEM firms come to the rescue. These formulate the marketing strategy of a website.PURPOSE OF SEARCH ENGINE MARKETING FIRMSEUR Promotion through AdWords.

This displays advertisements to people looking for a particular product. This involves picking up of a certain phrase or keyword.EUR Pay-per-click advertising is done. Not only does this boost up the revenue but also reaches a wider section of audience.EUR Search re-targeting based on previous searches conducted on other websites.EUR Validating keywords by testing and refining them with keyword selector tools.EUR Another part of SEM is social media marketing. In this method, social media is used to influence customers.EUR Designing of a user-friendly and attractive webpage, which attracts more visitors.EUR Optimization of a site structure. This helps visitors and robots find exactly what they want.EUR Monitoring of page reputation. If the reputation of the page falls, it is re-optimized.EUR Checking the link popularity on timely basis. This would ensure better revenue through advertisements.EUR Installation of tracking software to track and analyze the website performance for better results. marketing company.