A great tool for driving traffic to your website is Google Adwords. However, there are a few mistakes you should try to avoid when starting your campaign. Setting up your campaign daily budget too high for your real budget will pretty much end-up ruining your day. All the stories are true about losing a lot of money faster than you can say Google Adwords, almost, if you do not have the knowledge, experience, and discipline. If you're new, it's so easy to set-up your campaign in an improper way, and if you don't keep an eye on it during the day - like if you're at work, then you can come home to a very unpleasant surprise. Even experienced advertisers go slow and with caution with a new campaign, and they test and track and then make adjustments. You'll be able to easily and safely test, get results, and then tweek as required. At some point either you can make it profitable, or you cannot and then you can just shut that campaign down. Always be darn sure to set your daily ad spend (daily budget) to something realistic. For the most part, people click through to your offer because your ad compelled them to do so. This could be a need that want to have fulfilled, and your ad promised them this. But after going through this mental process and getting into a buying mindset, what if he/she lands on your homepage that's got 10 different things? A situation like that is always bad, and your conversions will be way down there. Everything must be relevant in your Adwords campaign, and if it isn't then you will be penalized with high CPC, cost per click, and a bad Quality Score. This page has to co-relate with the ad and show the connection to the visitor. What is really nice is that you can let Google check your landing pages for relevance, and then you'll know if you need to do more work, or you're good to go. Just like testing out various ads, testing out the landing page will serve a bigger purpose. Ramping up your campaign at an early stage would also be a mistake. This is a mistake new AdWords advertisers make when they even see a little profit come their way. They don't think through the consequences of their decisions and attempt to grow their business too quickly. Most of the time this happens because they calculate things based on theory and take decision based on the numbers they see in the market. They focus on the visitors, assuming that they are making tons of money. However, during this whole process one thing that suffers is the conversion rate. You are paying for the traffic that is coming in, so you need to ensure that these become leads or sales. It is better than to start small, generate quality traffic and ramp up your campaign once you are seeing better conversions. Advertising with AdWords can prove to be profitable if you use this proven method. The key to success with any PPC program is to learn how to do it the right way, and then have discipline.
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