Off page optimization involves optimizing your site by using other sites. Examples of off page optimization include article submission, directory submission, social bookmarking, and press release submission.

Article submission refers to submitting your article to thousands of article directories on the internet. You should not use the same article for all the article directories. You can use one article for every forty article directories. The search engine stop indexing the article after it is published in forty directories. You may see all your articles appear on the search engine but they are not going to stay there for long. They will be deindexed when the search engine update its database again. You cannot submit content that is copied from another site to the article directory. You cannot republish the article on the article directory that is owed by someone. You must write your own article and submit it to the article directory. If you don't know how to write article, you can hire a copywriter to submit it to the search engine.

Social bookmarking involves social bookmarking articles on your site. Sites such as Digg receive a huge amount of traffic every year. If you want to take advantage of its traffic, you must know how to get your article ranked on the front page. The front page is the first page that the visitors see. They will see the news that are ranked on the first page. Most visitors come to the social bookmarking site to find information. If they found your interesting news on the front page, they will click through to your article page. To get to the front page, you must write interesting title and description. The title and description must briefly describe the content of the article page.

Blog commenting can help you to gain relevant one way links. You should only comment on do follow blogs. If the blog is no follow, you should not comment on it as it is a waste of time. The link should be included in the URL field. Unless the link is relevant to the post, you must include it in the URL field. Despite that, it is recommended that you don't include the link in the comment because the moderator will delete it. The moderator will treat comments with embedded link as spam and delete it. You can check if a blog is do follow by right clicking on the name in other people comment. Normally, the name is an anchor link to a website. When the right click menu appears, you should select Properties. If the Properties menu states do follow, it indicates that the blog is do follow. If the Properties menu states no follow, it indicates that the blog is no follow.

Directory submission can help you to gain thousands of one way links. There are two types of directories including free and paid directories. Directory submission is a monotonous task because you must repeat the same submission process over and over again. You can hire a SEO company to perform the directory submission at a cheap and affordable price.