There are so many companies that are targeting at various opportunities that paid surveys provide.
Almost for every company, the market need assessment and feedback collection is one of the major tasks.
It is in trend to outsource the survey work for the professional management consultancy firms.
These firms workout the business plan and the software architecture for conducting the surveys through the online web based methodologies.
The product manufacturer asks for the request for proposal and shortlists the management consultancy firms based on their credentials.
Once the proposal of a particular company is approved, the detailed need assessment work is carried out.
During the discussions, the survey questionnaire is prepared for hosting on the website.
Another dimension to the survey questionnaire is that the profile of survey takers is also identified and only those participants are invited who qualify the requirement.
In majority of the cases, the survey questionnaire is prepared without any typical question that requires specific skill set.
During the discussions of the management research consultancy firm with the manufacturer, the terms and conditions of the survey are also discussed, including the payment per survey candidate.
The market research firms highlight the same survey fee on the website.
The survey fee is actually fixed keeping in view the budget of the manufacturing company, current market trends, time length of the survey, specific skilled manpower for taking up the surveys, etc.
In certain cases, the survey companies also suggest the option of gift vouchers, discount cards and reward points to the manufacturers and quote the same to the survey takers.
The Manufacturers are primarily interested in getting the honest opinion about the products they manufacture.
So, the selection of the survey company is done very carefully and precisely.
Some survey companies specialize in conducting surveys for the consumer goods while other specializes in automobiles, travel, etc.
The hiring is done according to the specialty and hence, manufacturers can get real valued survey responses.
Normally, the duration of the whole project is fixed after the preliminary discussions between the client and the survey company.
The survey taking time is kept sufficient so that reviews of a larger group of participants can be collected.