Compelling Content Must Educate Your Readers Depending on your niche this can be one of your primary objectives on your money making website.
People are looking for the how to's.
Do a keyword search and you will find that millions of people are trying to find out how to do one thing or another.
There are thousands of "how to sites" There are millions of how to video's.
People want to know how to do things.
I was fishing out in the Gulf of Mexico and I caught a flounder.
It is a bottom dwelling fish.
It lies flat on the bottom, camouflaged by its color and shape.
When a small fish comes along it grabs it.
Well I caught one of those and I had no idea "how to" filet one of these monsters.
So being the good internet user that I am, I Googled it.
Sure enough there was a guy on You Tube that did a Flounder fileting tutorial.
This video fulfilled my need at the time for a fish fileting education.
That is what niche marketing is all about.
Fullfilling an educational need within a certain niche market.
Compelling Content Must Entertain Your Readers Education is important but if you are putting your audience to sleep, you really have not accomplished your goal.
Think back to when you were in school.
Who were your favorite teachers? Was it the one's that didn't care, who read straight out of the textbook in the most monotone way possible? No it was the one that was passionate about their subject.
They thought of new and different ways of communicating information that was important to them.
That is what you have to do on your website.
Change it up a little.
Try video, add pictures or a GIF.
Put your skills to work and let your imagination run wild.
Also, bring personal experiences into your blog.
Think New Jersey housewives meets internet marketing.
Why is reality TV so popular? It is popular because we get to make fun of the crazy people that look a lot like us behind closed doors.
We get to see their foibles and peculiarities that make us human.
So let them see you for who you are.
Be careful with this though.
I am not suggesting you do anything too crazy like posting pictures of your naked butt.
Nobody wants to see that! Well at least not in my case.
Remember, you still have to be the authority on your subject.
Compelling Content Must Stir Your Readers Emotions You have heard the old saying that " laughter is the best medicine.
" As humans our emotions are powerful motivators in our life.
A good salesman knows that he has to make you feel good about buying what he is selling.
Men especially like to think that they are completely logical and that their decisions are based on "just the facts".
The truth is that we are all guided by our emotions.
If you want to motivate someone then you have to stir their emotions.
You have to make them feel their pain and then show them a way to feel good about the solution you have for their pain.
You can't just spit out facts.
Boring!! Make them cry, make them laugh and motivate them.
Compelling Content Must Contain a Call to Action A "Call to Action" can be a request by the author to his audience to perform a specific task.
Typically it will be based on the content of the article.
There must be a bridge from the article content to the call to action.
Let me give you an expample of a bridge based on this article's content.
Now that you have laughed and cried and been entertained let your friends know about the great information you have learned today.
Please use all your social buttons and share this article.
Remember "sharing is caring".