Savvy Internet marketers use press releases as a way to increase website visitors and to get their message out to potential customers. There are a few things you should keep in mind that make it successful press.
In this article we will talk about how to do that and where you should be submitting your press releases after they are written.
1. A very basic thing to keep in mind is you need something to announce when you do a press release. This should be something that adds value to your reader and focuses on a specific theme.
If you've done other forms of Internet marketing such as article marketing think of your press release in terms of keyword phrases that you want to target.
2. To maximize a press release optimize it just like you would a web-page. Target specific keywords and keep them as close to the front and to the left of the press release as possible. If you're unsure about how to do this keep an eye out for press releases you receive from other Internet marketers and pattern yours after the best written ones.
3. Be sure and include a link in your press release where a reader can go to a blog or web page for more information. This should be written in the form of a call to action that instructs them to click on that specific link.
Another good strategy is to offer something for free that would entice them to give you their contact information. You might consider the link in your press release to go to a landing page where they can opt in to your auto-responder for future follow up.
4. Today RSS feeds allow you to syndicate content about your business and get it out in various ways such as PRWeb.com. Other places you can submit your press release to for best results include....
- http://www.businesswire.com
- http://i-newswire.com
- http://www.pr.com
- http://www.prleap.com
- http://www.webwire.com
To maximize your marketing efforts you can also take a version of your press release and use it as a blog article. By social bookmarking it to some of the top directories you can receive additional traffic and search engine benefits as well.
It is a good idea to go ahead and rewrite it so that it doesn't appear to be duplicate content that would appear online through one of the services you have submitted it to already. Also give yourself some time between when the press release is being released and when you blog about it so that you again avoid any appearance of duplicate content.
Summary: Savvy Internet marketers use press releases as a way to increase website visitors and to get their message out to potential customers. There are a few things you should keep in mind that make a successful press release.