Do you have a small business? Would you like to have more customers coming through your doors? Hardly anyone who owns a small business would say no to that second question.
Most all of us want more business.
So what are you doing on a daily or even weekly basis to broaden the reach of your company? Most business owners are so busy with the day to day operations of the company that they don't have time to even think about marketing.
So how can you market yourself effectively with very little time investment? You are an expert in your field.
Write short articles and submit them online to places like EzineArticles.
Your articles are indexed and searchable by the search engines.
Writing one article a week will point traffic back to your company's website and get you targeted traffic.
Also start a blog on your site and post these articles there.
Do internet radio or live teleseminars.
You can interview or be interviewed on internet radio.
Sites like BlogTalkRadio allow you to have your own talk show.
You can increase you visibility by doing one 30 minute interview on your topic once a month.
Link these shows to your company's website so your customers and potential customers can hear your expertise.
Use social media like Facebook and Twitter to create lists of clients and potential clients.
On most social media forums you can search for people in your industry and potential customers.
Friend these people and start conversations with them on your wall about your company and what you offer.
Remember that social media is a lot like a cocktail party though.
It is good for business, but it is not strictly for business.
I like to promote something about every tenth post I make.
Your business is important to you.
You got in business for yourself so you could be your own boss.
Take the time to market yourself in these new ways and you will dominate your competition.
If you sit back and rely on the old methods then it might be you who gets dominated.