In the competitive world of technology and communications, those that do not innovate with new products will fail. It has always been a race and it will continue for be. That is precisely what has brought to fruit so many great products from the minds of brilliant people. RIM, the Canadian company makers of Blackberry used to be a great company with a great product at hand. But something went wrong along the way.

Let’s take a look first at the broader picture and the reactions of the market in general. Smartphone users are getting more demanding every day. They want new things, the demand innovation. If a company stays within one product, and does not expand, it is bound to fail. Research in Motion, the makers of the Blackberry devices has experienced firsthand the consequences of falling behind the competition.

The devices failed to stay up to date with the tastes of consumers. Those consumers have become more and more demanding. Why is RIM going through such difficult time? But better yet, what can keep them afloat? One of the saving strategies that the company is planning to implement is getting bought by a bigger company.

The mistakes that a company makes are reflected on its books, but more directly on its stock price. At the start of today's trading the background ambient looks calm: Oil prices vary in different directions, but in a modest range, the U.S. indexes ended Monday's session positively, futures on the S&P index retreat symbolically.
The performance of the overall market also affects a company, but if others are making it regardless of the economy, then there is no excuse for falling behind. After the U.S. Federal Reserve at the end of October indicated that it is satisfied with the state of the U.S. economy and doesn't see any serious or dangerous signs, but is ready to continue stimulating it to bring the system into balance, investors have switched to a more "earthly" drivers as statistics and other figures. For example, a shock to some last week was the sudden deterioration of the labor market situation in the Eurozone.

While some companies are full of emotion reporting earnings, others are not so happy. Earnings season in the U.S. is coming to an end, but there is still plenty to see. Thus, the investment company Berkshire Hathaway reported a rise in quarterly profit for the third quarter of this year by 29% to 3074 dollars per share from 2373 dollars per share a year earlier. At the same time it was made possible to increase profits from activities that are not associated with the segment of insurance.

We still have to give some credit to the company, because they have tried to implement measures. According to experts at Forex Broker Alpari, cancellation of the BlackBerry deal with Fairfax Financial is actively discussed in the IT field. The once great brand is going through hard times and financial situation has led to the sale of the company. Interest in buying the company was shown by a wide number of companies although the most interest was shown by Fairfax Financial, but on Monday BlackBerry announced that the deal is cancelled.

It doesn’t take long for the markets to react after an important news is made public. Shares have fallen by more than 16%. For many players, the fact of the transaction would have the opportunity to capitalize on the growth of the asset, as happened with the shares of Nokia. Now it will be important to watch over how prices will behave themselves in the next trading session, due to the fact that the price went down to the lower boundaries of historical lows.

According to the experts at the online trading magazine, Masterforex-V World Academy http://www.masterforex-v.com, the company may be able to survive, but a lot needs to be done, or at least they should try save their software like the Blackberry Messenger. They can at least let it live on the cloud.