Email marketing refers to the use of email to promote a product, service or brand. Email marketing comes handy in improving the relationship between a company and its customers or to attract new customers. The following are the tips for effective email marketing.

No Spam Filters

Most of the Internet service providers now use robust spam protection mechanisms to filter unwanted email before it reaches the inbox of the customers. Spam filters rate each email by several criteria and if that email ranks above a certain level, then it is designated as spam and deleted. In order to prevent the emails from getting tagged as spam and deleted even before they reach your subscribers, the SEO experts should avoid incorporating words such as ‘Save', ‘Free', ‘Discount' and  ‘£££' in the subject line and body of the email.

Optimising Click – Through Rates

Both web pages and emails can feature a lot of text and graphics, and this sometimes makes it harder to induce the recipients to carry out a certain task, such as clicking on a link to know about your special offers.

It is a fact that majority of web surfers react better to a plain, bold, blue text link than a banner or button. So the SEO experts should incorporate bold, blue and underlined links in your emails. This will mean that the more the recipients click through, the more revenue will be generated.

Personalisation works

Personalisation works wonders. A personalised message is sure to attract your attention better than a general one. Instead of starting the email with a usual greeting, the SEO experts should begin the email by directly addressing the subscriber. It has been observed that this enhances both the reading and the click through rates by 65%. This is because the subscribers feel like they share a relationship with you as you are addressing them by their first name.

Quick unsubscription

Taken aback by this suggestion? Well, a quick way to unsubscribe is actually an effective way to grow your mailing list. In some countries, it is imperative by law that every email should feature an unsubscribe link. The unsubscribe link should guide the subscriber directly to a page where they can be eliminated from your mailing list.

Signup confirmation

Another effective email marketing tip to increase your email list is to always use a double opt-in confirmation process. Double opt-in implies that after your visitor initially subscribes to your list, you should send them an email to confirm their subscription. This email should include a special link back to your email marketing programme, which will then confirm that this recipient did indeed subscribe to your mailing list.

Auto responders

An auto responder is an email that is meant to be sent at a certain time interval after someone signs up to your mailing list. Auto responders are an effective way to offer more information about your products or services to your subscribers.

Asha Infotech is a custom website development company. To know more about effective email marketing and to avail of our custom website development services, please log on to www.ashainfotech.co.uk