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How Google Hummingbird Is Changing the Online Marketing Game?

Google has introduced a new search algorithm called Google Hummingbird that searches for information on websites which users want. Through this programming, Google wants to be able to provide better results for their users. Today, users are using their smart phones to search for what they want, on the go.

They want quality information, quickly. Based on that requirement, Google developed the programming language known as Hummingbird. This software is giving more attention to the entire words that have been written on it. Earlier the words were viewed one by one. It was not able to get the exact meaning for it.

What does Google's Hummingbird update mean for search engine optimization?

Google Hummingbird focuses on queries and not only on words. Earlier, the words were given importance. The words that were used on websites were vital for the website. The website that has long-tail keywords will be affected. The software will be giving importance to websites that come with two and five keywords.

It will not breakdown the keywords which it usually does. The software will provide results for the whole search string. When the website uses keywords that come in long tail and come with excellent quality, the chances of getting more internet traffic for that website is high. If you own a website, you will want to take note of that.

Ways to be sure your website wins using Google's Hummingbird

You would want to make use of questions in your articles. That way, your website can get more internet traffic. Research has shown that users are writing questions on Google. Google wants to provide these users with answers to their questions. They encourage the use of questions in Google.

When you are creating data for your website, you will want to make sure that you got questions and answers provided to them in a suitable manner. That will increase your internet traffic and provide your website with more visitors. So, you will want to make use of content that comes in the form of questions.

Mobile searches are becoming a common thing today. Many users are making use of their smart phones to access the internet. That enables them search what they are looking for. Mostly young people are using their smart phones to use the internet for shopping. This is something that Google has taken note of and search for websites which are mobile friendly.

When your website is not mobile friendly, then you will want to ensure that you make it mobile friendly so that your search engine ranking do not get affected. You can do that by hiring a website designer who can develop your website to make it mobile friendly. This is something which you will want to do immediately.

You will want to make use of some text links back to your website in the form of a question. This enables your website to generate more back links to get more viewers. Having as many back links possible for your website is a must. However, you will not want to generate many of them as it will be considered as spam.

You would want to make use of sites like YouTube, Google+, and others to market your website.

As you can see,Google Hummingbird enables users find what they are looking for.This article is gathered from TechIncite website which provides information and ideas about the latest IT Technologies.If needed you can visit this site for other queries.

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