Ever heard of a company called Blogger Mind? Well if you haven't you don't need to worry.
It is one of many companies that promote brands using various techniques such as word of mouth and social media.
This company and many other such companies use social media for multiple functional objectives such as product launch, idea generation, online reputation management, driving sales to online store, and to create a community around a brand.
Typical days for employee of such companies include checking the email, reply to the twitter posts, taking care of followers on Facebook and end the day with Flickr and YouTube.
Sounds exciting? Well it is not all fun, as at the end of the day it is all part of a job.
It requires the same amount of dedication as any other job.
Replying to lots of posts can be exhausting, but these people are not complaining.
Social media is relevant to any company whose audience participates in or is influenced by online discussions.
It is not that only the Gen-Y tech-savvy companies are following this route.
Even Mahindra who was supposed to be an old horse has jumped into the bandwagon.
In fact "Mahindra Scorpio" page is one of the most liked page for any Indian car.
"Tata Nano-the people's car" leads the way.
For such kind of jobs someone with one or two years of work experience falls under entry-level profile.
Their role include either a role in social media monitoring, involving the "listening in" of conversations, interpreting and bracketing the same.
For the same profile on the client operations role, the person manages social media profiles for a client, under supervision from a senior.
The qualification that a company looks for before hiring you is good communication skills, with a command over English language.
More importantly, you should feel for this kind of profile.
Additionally if a person has marketing degree or work experience in advertising, PR or online marketing than it will boost his chances.
The starting salary range can be typically Rs.
3.
5-8.
0 lakhs depending upon the profile being offered.
If you have done masters or an MBA from some good institute than you can see a good jump in your starting salary.
With interesting designations cropping up everyday, for a social media agency professional, alternative career options could be to work for a brand as their internal social media head, or in other media careers that will embrace social media soon, as extensions of their current media avatars.