ADVANTAGES OF THE APPLICATIONS DEVELOPED FOR MOBILE PHONES AND DEVICES


Benefits for users

Users get a number of additional advantages by using their applications, allowing them to achieve a degree of utility of his terminal to which they were unaccustomed.
One of the most obvious advantages of its use is the ease and speed with which you access the information, because applications are present at its terminals at all times and do not need to enter data in each access. Another important advantage is the secure storage of personal data way, which allows users to save time and access a quick way to your preferences, plus you can customize the application to your liking.
Another interesting advantage is the possibility that is offered for purchases immediately from anywhere. Finally, do not forget the playful nature of many applications, becoming an important element of entertainment.

Benefits for brands.

The continuous presence of the applications on terminals of its customers allows brands win in the presence and visibility over other solutions. This presence is also achieved in the app stores on mobile platforms, ensuring the appearance of the brands organic searches from the mobile.
Another important benefit they get is the possibility of establishing communications with customers, thanks to tools like push notifications, generating immediate stimuli users, or integration with social networks and consequent vitalization your messages or content. mobile application can develop a sales channel (in app purchase, m-commerce)
It allows the brand to start a new channel of direct and immediate sale 24 hours a day

Benefits for tourism and trade

The company conforming to the diverse operating markets acts as a publicity gimmick, attracting the attention of tourists who need updated information.
Such applications may mean that the visitor's stay lengthens, knowing effortless new resources and attractions.
They are also useful as information during the stay. The applications allow the user to know that resources and attractions are nearby.
It also provides information about them in the form of multimedia resources and offers interesting features like interesting routes or routes to reach them.
Applications make travellers in major shopping the destination, allowing you to share experiences, photos and videos both during your stay and after the trip.
A trend that is emerging is the use of apps as a marketing tool. Anywhere and anytime your customers can access all the information about the brand alone with have a mobile device. The most usual case is that a given customer recommends the application to your colleagues or friends, so you can attract new customers in the easiest way.