Article marketing is one of the slowest, yet soundest strategies for getting customers to a website and also for getting the search engines to list them in the search engines.
Submitting articles to ezine and article directories are also known as "off page" search engine optimization.
Your Best Free Advertising Tactic! Submitting articles to article directories is one of the most effective ways to lure traffic to your website without having to pay a dime.
Each time someone searches for information about what you are selling they can type in keywords in the search engine box that will match the keywords that you have inserted into your article.
This means that your article page is presented to them as being highly ranked in the search engine rankings.
In turn the article itself will have a link to your website at the bottom and thus draw traffic to your website.
The more traffic that your website has, the more highly it will also be ranked in the search engine pages.
Furthermore the search engines, like Google and Yahoo, consider these ezine and article directory sites to be "authority sites.
" This means that just by the virtue of linking to them you gain ranking power in the search engines.
There is a lot of stale information out there on the internet which is why you need a contemporary course such as "The Six Figure Mentors" to help you understand how these keyword articles are written nowadays.
If you have been in affiliate marketing awhile you will recall that the main way to get the search engines to notice you used to be to cram your articles with keywords.
Many people marketing their sites with articles would sometimes post articles with thirty or more keywords crammed into one article.
This made the article very hard to read and after a few years Google search algorithms were changed to look for more organic, natural content and began treating the keyword dense articles as a form of spamming.
It's About People, Not Spiders So what is the right ratio of content to keywords in an article? The key is to put people and readability before the robotic indexing of the search engine spiders.
It means knowing how to select the correct phrases and also distribute them adequately through an article.
If you can master this you can be get quite rich as an affiliate marketer.
This is what is known as a "slow burn" strategy, meaning it takes time to show results so be sure to make submitting articles to the article directories a priority even before you launch your actual website! To learn more about this and other marketing strategies that are free and really work to bring you customers and clicks see the expert video course called "The Six Figure Mentors.
" You will learn how to promote yourself without crossing that fine line into too much search engine optimization which can actually accomplish the opposite and lead you to be ignored by the search engines!