Skiing enthusiasts will no doubt already be familiar with the attractions of Innsbruck, the capital city of Tyrol, Austria.
It has twice hosted the Winter Olympics and was the home of the first-ever Winter Youth Games held this past January.
It has also hosted many other winter sports events, such as the Air and Style Snowboard Festival, which was held just this February.
Because the terrain of Stubai Glacier allows year-round skiing, it is one of Europe's premier skiing destinations both in winter in summer, offering superb facilities and services such as first-class hotels, excellent ski schools, and efficient Innsbruck airport transfers.
(Tip: Innsbruck airport transfers are especially convenient for people traveling in groups, with small children, or bringing their own sports equipment.
) However, skiing is not the only reason this Alpine town plays host to more than one million visitors per year.
It is considered the cultural and economic centre of western Austria and for good reason.
Listed below are some of the more popular non-ski-related attractions of the region that families will especially find fascinating.
Experience a traditional Tyrolean evening From April to October, visitors can experience traditional Tyroelan life and culture via the Tyrolean Evenings with the Gundolf Family shows.
The Gundolf family members consider themselves musical and cultural ambassadors.
The shows are highly entertaining and provide a great way for families, especially children, to learn about the traditions and customs of Austria.
The show incorporates traditional dancing, music, clothing and even yodeling! Surround your self with the beauty of Alpine nature Kühtai, despite having an altitude of nearly 2,000 metres, is easy to reach by car or Innsbruck airport transfers.
Although it is also known for its ski runs, its primary attraction is its abundance of nature.
Take a hiking tour of the area to learn about Alpine ecology, including its streams, mountain lakes, crags, rocks, meadows, as well as the local flora and fauna.
Marvel at the Alpine panorama You haven't experienced the Alps until you've seen its full majesty while riding on the Nordpark cable railway and cable cars - which is considered one of the world's most stunning railway systems.
In fact, the Nordpark cable railway was awarded the Gold Medal for design by the International Olympic Committee in 2005.
Once your Innsbruck airport transfers have deposited you at your hotel and you have settled in, head to Congress Station to begin your journey.
Once the railway car arrives in Hungerburg Station, transfer to one of the cable cars to ride to the top of Seegrube Mountain.
Rising to more than 2,500 over Innsbruck, the ride provides a breathtaking view of the Alpine mountains and countryside, as well as an exhilarating adventure.
On the way down, you can choose to get off at the Alpenzoo Station and visit the Alpenzoo, where children can experience a zoo and wildlife sanctuary devoted to animals that can be found only in the Alps.