Are you thinking that you "need" a copywriter and are looking for one to hire? Well, you'rewrong .
You don't really need a copywriter, in fact, you've probably been lied to about how much you need one.
The truth is, a copywriter isnota necessity, nor a magic bullet must-have Let me reveal to you an earth-shattering fact...
asyou sit here reading this, right now...
there are at least a dozen businesses who are in the same work that you are who are making anywhere between 10-1000x more profits thanyouare, and theydon'temploy copywriters, and in fact, most of their copy sucks.
I bet you're getting the point.
I want you to be absolutely sure that you're not using hiring copywriters as an excuse for a poorly run business.
So yeah, a copywriter can double your conversions, and get you twice the current profits, without you changing anything...
Sound really sweet huh?Well , it can be ahugeinvisible trap! Are you trying to shift the responsibility for your sales to someone else? Because, the amount of sales you have depends on many factors, including, the quality of your lead generation, the quality of your support and word of mouth, the quality of your products, and only then...
the quality of your copy.
There are some reallystunningpieces of product out there that have sucky copy, but they sell by the boatload, simply because their product is great.
People can recognize a great product no matter how badly marketed.
Same goes in the reverse.
So make this commitment to yourself and this promise to me You willnothire a copywriteruntilyou either A) are sure your product or service truly rocks or B) you commit to improving your product and/or service while you're working on your marketing.
If you focus on making sure these criteria are iron-clad and non-negotiable, you're guaranteeing yourself some massive profit increases.