There is change coming to the eBook market.
It's a radical change.
It's an evolutionary change.
It's a major market shift.
And it's a change that many internet marketers are going to have problems with.
What is the change? It's the entry of the traditional publishers and booksellers into the eBook market.
While it does represent a major opportunity it also is going to have a major effect on how much eBooks usually cost.
You see the eBook market used to be focused around individuals who wrote a self-help eBook, created a web page to sell the eBook and then drove traffic to that web page.
That market had some elements that affected its price structures.
As a result it had a radical variation in pricing.
The first segment is the freebie or market piece segment.
These are frequently eBooks in name only.
They tend to be short and well under the 60 page limit.
They are often used as the give-away which drives an opt-in page or email address gathering page.
These are either free or $1.
The second segment is what I call the ClickBankers.
These are eBooks that have a very low price point and often are overpriced at that.
Typically these books are priced in the $7 to $9 range which should be a fair price when compared to popular printed book prices.
However, typically these books are much, much shorter than a printed book.
In fact, calling them eBooks is somewhat offensive.
They generally run around 20 pages in length and are really white papers or extended reports.
The next segment is highly variable and represents a much better value for the price.
In this case, what you are really buying is a system in a book format.
And your price is based on that fact.
Typically these are short executive length books or slightly shorter and run from 60 to 100 or even 150 pages in length.
However, the value assigned is not usually related to the size of the eBook but rather on the perceived value of the system itself.
Their prices seem to follow a pattern of $27, $47, or $97.
In all the above cases, the main sales outlet tends to be the author's own website.
However, the entry of the traditional publishing supply chain has brought a different pricing structure with it.
Typically the traditional books tend to be longer than eBooks with an executive length book beginning about where a traditional eBook ends.
More traditional and less time focused books tend to start at 200 pages and go up from there.
On the other hand, the price of these longer books has been set at a much lower price based on traditional pricing structures.
There is still some argument over what the price will be.
However, the prices generally end up much cheaper than traditional eBooks pricing structures.
What that means in real terms is that the new prices are between $10 and $16.
This is only slightly above the cheap, low value eBooks of the traditional market.
For a book of a quality and length that often surpasses eBooks currently selling for $97.