It is said a good writer communicate to its reader through words. Like any writer a good designer conveys his thoughts though his design. Be it a re- designing of existing website or creation of a new website or brain storming to create a logo- functionality, relevancy and scalability are of utmost importance and value.

Your design theme and art should focus and complement the needs and requirements of business. A designers aim should not be on flaunting his or her talent while modeling a website but to highlight the USPs of the brand he is working for. However, it is a known fact that a web designer has a limited scope on the display as it usually depends on various browsers and that is where the skills and knowledge of a designer come to test. Only browser compatible fonts should be used so that they can look good and readable in every browser. After all, making a web page that looks similar on different browsers is not a childs play.

A web designer should take care of the following while creating a website:-
1) Browsers and their versions
2) Operating Systems
3) Screen Area
4) Use of Plug-ins

A website should be made keeping the end users in mind. It should offer them convenience and usability simultaneously. A designed website should be a treat to watch and navigate. For instance, if you are coming up with a website that is for a rock band, it should have attractive colors, graphically rich theme. If you have to create website for your telecom client, the best way would be a theme that could cater the broad range of customers. Big fonts, simple yet attractive design should be the way to go. Every page should have unique personalized touch and include a title, Meta tag, a headline and text content.

The most important part of 62 is to optimize web pages. An optimized web page is easy to upload on system so that visitor can get the information at earliest. A good website reflects the vision and objectives of a company. Every web page of the website from the color to the content should speak for the company it belongs to.
An ideal navigation of good website consists of:

1. Left menu bar
2. Top cornered site search
3. Highlighting of major categories
4. Services and shopping cart areas in grey blocks
5. Recent updates/ news

Many companies which dont have any web designer who can design and develop their in house websites tend to go for a offshore website designing services providing company, but before hiring it must check and assess their portfolio.