Cycling is a sport of tenacity, heart and passion. Only the few who are willing to give all their heart to the sport emerge as winners eventually. And one of those chosen few is the legend, 7 time Tour de France winner, Lance Armstrong. Records in history were broken since Lance started riding the bicycle, and up until now, he continues to set standards for cyclists all over the world.

Lance Armstrong started out as a swimmer, and an excellent tri-athlete, before realizing that his best talent was in cycling when he won his first race on 1991. It has been a roller coaster ride for Lance. In the middle of his sprouting career, he was diagnosed with testicular cancer.

He vigorously bounced back from the illness and made a seven consecutive Tour de France titles in his arsenal. Truly, Armstrong is one hell of an athlete and he repetitively proved himself year by year, for seven years.

Through all those years of achievements and success, even Lance Armstrong himself will admit that without the help of everyone and everything around him, he could not have made it. To be the best, you need the best help and assistance you can have too. It is a given fact. Armstrong had the best. His training team is the best, his condition is at best.

Even when he faced cancer, he received the best treatment regimen, from the best doctors and hospitals. And along his fruitful cycling career, he had the best equipment; Nike equipment, nothing more, nothing less. Nike is a brand that has set standards up the ceiling for sporting goods; the brand that has been giving us quality sporting apparel, gears and equipment since the 1960's.

Lance Armstrong, accompanied by Nike products resulted to success, equal to winning 6 of his 7 consecutive tour de France titles. Proving from time to time, that the products they provide improves the performance of the top rank athletes such as Lance.

His customized gear, works wonders. Comfort, matched with state of the art technology suited for everyone who wants to ride like a pro. His top, the Nike Swift Spin Time trial, has good ventilation and comfortable fit.

His shoes, the Nike Lance model, are the lightest buckle road shoes in the market today. Even his watch is bound to make anyone perform like a pro, with its built-in altimeter, barometer, and digital compass. For his eye shields the Nike V. Carbon max that is so dynamic, you can interchange the lenses according to the weather and humidity.

Truly, if Lance's talent is paired with these pimped babies, it's not too hard to imagine how he got those titles. Nike is not just for show, it is for optimum performance.