Internet marketing should never be viewed as a mechanical, soul-less activity.
Indeed, online business success can only occur when a highly creative and active mindset is in full play.
The reader or prospect must become empathetically energized by your advertising copy.
In fact, the very message that the marketer needs to convey so as to be successful, is something that she must simultaneously possess.
It might go like this: Don't let your natural skepticism or mistrust rob you of your dreams.
Taking a risk is a prerequisite of success and keeping too much in the comfort zone will never allow either marketer or prospect to break free, release energy and make progress.
A leap of faith is required and that, naturally, always starts with strong belief.
The marketer has the task of instilling such beliefs in the product or service he represents.
Mindset in Internet marketing requires a reshuffle of some sub conscious factors like fear and greed.
Fears must be conquered just as you simultaneously dispel fears of risk taking and of spending money in the prospect.
Greed must become rationalized as 'abundance motivation' and therefore be turned into a highly positive emotional motivator.
If you are doing these things for charity or for your family, then supplies can become massive and all the negativity is instantly dissolved away! The whole concept of viral Internet marketing is a must for study by the serious online marketer.
It created the web successes of operations like Hotmail, MySpace, Facebook and Twitter.
Viral marketing plays on the fact that people need each other and naturally get excited when socially networking and interacting, passing on values that are purely emotional and that defy logic.
This opens a door to the entrepreneur, who now can 'see' and become elevated in business awareness.
This is what people yearn for and love to do.
Sharing photos, videos, stories and adventures, forming group associations and memberships, people become relaxed and more open to stimulation and suggestion.
Summary and Conclusions Even touching on a few key areas can bring revelation to marketers.
A highly active and creative success mindset, a focus on social and emotional excitement, and the use of social networking channels will speed any newly evolving marketing effort on The Internet.
Members can be captured and enraptured by a web site that allows them to interact and to share something they all value.
Once prospects begin to enjoy the social party elements of their online experience, then they can be contacted by a regular email newsletter that is now associated with fun and social life.
That is when the subtle marketing of related goods and services can begin.
A little market research at that early stage might pay massive dividends later, asking the all important question: 'what do you really want?'