The biggest mistake that most people make when it comes to getting traffic to their site is not making sure AdWords will actually work for them before they invest a lot of time and money into it.
In this article I want to show you exactly how to know if this traffic source will work for you.
Secret #1: The first thing you have to do is make sure you have at least 2 or 3 other competitors bidding on keywords in your market.
Not only that - you want to make sure they are aggressive & that they are selling stuff you want to sell.
The reason you need all these factors is so you can make sure that others are doing it and have proven the market for you.
You should not go into a market if you are the only person doing what you want to do.
Competition is a great thing & you need to use it to your advantage.
Secret #2: The next thing you have to do is make sure you can buy the traffic for a price that you can afford.
If you can - then go into that market and have fun.
If you can't - then you need to make sure you can get traffic from another source so you can build up your profit & then come back to AdWords after.
Secret #3: Make sure that people are spending money on expensive stuff in your market.
If your competitors are only selling $20 ebooks - then you should move on! You want to make sure people are spending a lot of money so you can get a piece of it.