- Classic design / unique look
- Can be fully customized to your liking - lots of options & aftermarket items
- Unique styling serves as both an SUV and a convertible
- 4x4 capabilities - can handle any road anywhere
- Height advantage over most cars - great visibility
- Good heating system
- A simply constructed vehicle that's easy to repair
- Short wheelbase, powerful drivetrain, body size & tight turning ratios all great for off-roading
- Small size & light weight, make it a cinch to swing into tight spots
- Great vehicle for all seasons
- Jeep fraternity of friends for life
- Rugged and durable - lasts for many years & many miles
- Handles well on pavement, mud, sand, snow, water, etc.
- Appeals to adults & teens alike
- Durable interior made for weathering the elements
- Fun to drive - turns every drive into an adventure
- Relatively low price / good value
- Excellent resale value
- Parts are plentiful and cheap for repairs
- American made
- Classic design / unique look
- Can be fully customized to your liking - lots of options & aftermarket items
- Unique styling serves as both an SUV and a convertible
- 4x4 capabilities - can handle any road anywhere
- Height advantage over most cars - great visibility
- Good heating system
- A simply constructed vehicle that's easy to repair
- Short wheelbase, powerful drivetrain, body size & tight turning ratios all great for off-roading
- Small size & light weight, make it a cinch to swing into tight spots
- Great vehicle for all seasons
- Jeep fraternity of friends for life
- Rugged and durable - lasts for many years & many miles
- Handles well on pavement, mud, sand, snow, water, etc.
- Appeals to adults & teens alike
- Durable interior made for weathering the elements
- Fun to drive - turns every drive into an adventure
- Relatively low price / good value
- Excellent resale value
- Parts are plentiful and cheap for repairs
- American made