A lot of people have begun to wake up from the dream that once you have built your web site you can just sit back and ride the train to Facebook level success.
Search engine optimization is a marketing technique that all web site owners must employ to make sure that they improve their web site's ranking.
It basically to sum it up makes it easier for search engines like Google to find the website thus driving more traffic to your web site.
SEO is not just one action but a combination of many strategies that come together as one.
Here are 4 things you must apply as SEO: 1.
The proper keywords - Keywords are the words that a surfer enters into a search engine when looking for something that they are interested in.
Your choice in keywords has to be carefully done.
The first thing that you need to do is set your conversion goals and never forget them.
You can then use an application like 'Google analytics' so that you can pinpoint which key phrases will translate to the most conversion goals for your specific web site.
You will have to make sure that you steer clear of popular keywords as these will have myriads of competitive sites battling with you.
With the help of a tool like 'AdWords keyword suggestion tool' you can determine which keywords have a high number of searches but yet hold a very low number of competitors.
2.
The structure and content of your site - If there is anything that the 'SEO bible' stresses it is that content is and always will be king when aiming for a better rank.
If the content on your site is exactly what a surfer is looking for then other sites will also be more than happy to link to you.
The more links that a site has coming into it the higher the rank of that site will be.
You will also need to make sure that you keep bringing regular updates to your site so that your visitors do not get bored of your monotony.
When it comes to the structure of your site, you will have to make sure that the navigation around it is as simple as it can possibly get.
Yes, search engines will require that too.
3.
Unique content on each page - Posting up duplicate content on many pages of your own site does nothing but decreases your site ranking on search engines.
Make sure that each of your pages has new fresh unique content.
You will also have to utilize the proper keyword Meta tags and descriptions.
This will summarize your page quickly on the search engines search results page.
You will have to make sure that you optimize on your central keywords here but at the same time making sure that your keywords and Meta tags are different from the central keywords.
4.
Measure your performance - You will need to check out periodically if you are making any progress or not.
You could use Google webmaster or Google analytics to see your ranking.
Adapt to the changes that you see; welcome what is working and discard of the useless practices.